The
Playroom
Digital tool by Gabriela Rojas Estimulación Consciente for empowering parents and enhancing children’s development.
By
Date
September – October 2024
1 Month
Role
UX, UI, interaction, visual, graphic, brand Designer, UX writer, UX researcher, and usability tester.
Tools and skills
Lean UX methodology, research, personas, customer journey, empathy map, sketching, wireframes, prototyping, user flows, information architecture, brand identity, design system, layout, intuitive design, effective communication, surveys, interviews, user testing, brand design, Illustrator, Photoshop, After Effects, Figma, ChatGPT.
TYPE : PROFESSIONAL,CASE STUDY
By Gabriela Rojas Estimulación Adecuada
“It will be the best ally for parents interested in fostering kids’ development, making parenthood easier, and allowing them to rely on and trust in their journey as parents”.
Gabriela Rojas
Problem Statement
The current service lacks the growth potential and service diversification needed for the company’s desired expansion, resulting in stagnation. Additionally, significant time is invested in administrative tasks, which limits the company’s ability to focus on core activities and growth opportunities. By developing a mobile and web suite, we aim to increase customer success through expanded family subscriptions, improved satisfaction ratings, and offering more services, resulting in positive customer feedback.
Goal Statement
Our goal with the “Gabriela Rojas: Conscious Stimulation” technology suite is to empower parents with a supportive tool that guides their children’s development journey. This suite will offer personalized resources, expert-led support, and developmental activities, helping families to confidently navigate each milestone. By fostering growth and support for parents, we also aim to expand our impact through a scalable, accessible platform that brings meaningful support to families everywhere.
Solution
Our user-centered approach ensures that the archetypes reflect what truly matters: their needs and desires!
Let’s explore the solution deeply
Subscription process
Dropdown menu
For the description of each type of membership
Set you payment method to ease the process
Customize your profile
Dropdown menu
To select date and time for your appoiment with the physiotherapist
Home Screen
Home Screen
Main menu
Main Menu
Reserve a class
Manage the class
Reserve a class
Manage the class
Homework
Chat with your professional
Weekly menu
Activities
Store
Talks and Workshops
Q&A
Itinerary
Q&A
TRUST,RELIEF,CARE,SUPPORT
Logo and brand identity
Concept
Nurturing a safe, trusty and supportive place.
Brand Story
The central idea is to convey the emotions and values that kids and parents can experience in a playroom. This space allows them to feel safe, trusted, relieved, cared for, and supported by a community that shares similar experiences and goals, where everyone is open to learning. It is a space that understands users’ fears, needs, and wishes, allowing them to be free from feeling judged by others. On the other hand, the teddy bear serves as a graphic element that provides relief, comfort, and joy in children’s lives.
Introduction
Welcome to the brand guidelines for “The Playroom.” In this document, you will find our brand’s goals, voice, color palette, typography, and logo usage guidelines.
Goal
The brand’s goal is to make the functionality visible while also conveying the company’s values.
Brand voice
We communicate with our users in a friendly, approachable, and didactic way. Our tone is simple, clear, and detailed. It’s important that customers feel the human factor in our communication, which is why we keep it casual and warm, allowing them to feel understood and not judged.
Typography
Quicksand-Semi bold
Aa
Poppins- thin
Aa
Poppin-Light
Aa
Poppins- Regular
Aa
Poppin-Bold
Aa
Illustrations
Design System
Grid system
Mobile
Desktop
Icons
Floating buttons
Buttons
Menus
Header
Service main menu
