This project involved designing graphic and merch materials to strengthen the visual identity of the podcast “A Calzón Quitao,” including a logo redesign. It also included creating visual resources for social media, such as banners, posts, and stickers, as well as merch materials, including boxes, pins, and t-shirt designs. The main objective was to provide a coherent and professional image consistently reflected across all platforms and products associated with the podcast.
Type
Client work
Year
2018
Place
Bogotá, Colombia
Role
Graphic designer
Tool
Illustrator and Photoshop
“A Calzón Quita’o” is a Colombian podcast produced by PIA Podcast, launched in 2019. Its main focus is to openly discuss topics related to sexuality, relationships, and personal experiences from an honest and taboo-free perspective. The podcast is hosted by María E., Naty Gabanzo, and Roo Ji, who engage listeners with a relaxed, educational, and entertaining tone.
The goal of this podcast is to educate, normalize conversations about intimate topics, and eliminate prejudices within Latin culture. It seeks to create a safe space for discussing issues related to sexuality, relationship dynamics, and personal experiences, fostering empathy, learning, and reflection among its audience. Additionally, it aims to emotionally connect with listeners through relatable anecdotes and everyday topics, approached in a fun and approachable manner.
Problem Statement:
The podcast “A Calzón Quitao” faced the challenge of lacking a cohesive and professional visual identity to support its content. Although its unique, taboo-free approach to topics like sexuality and relationships resonated with an audience seeking honest conversations, the absence of proper graphic materials and merchandising limited its visibility. There were no consistent graphic elements to be used on social media, promotional materials, or at events, which hindered brand recognition and expansion.
Goal Statement:
The goal of this project was to develop a comprehensive visual identity for “A Calzón Quitao,” which included not only graphic materials for social media (banners, posts, stickers) but also the creation of merch. The aim was to strengthen the brand’s presence at all touchpoints with the target audience, ensuring the podcast had a cohesive, appealing, and professional image across digital platforms, physical products, and live events. Additionally, the project sought to build a stronger connection with the audience, increase brand recognition, and support the podcast’s expansion.
Design process
Inspiration
Pop Art
Retro Advertising Graphics from the 50s-60s
The composition is reminiscent of vintage posters, particularly through the use of flat illustrations and repetitive patterns.
Popular and Feminine Culture
Symbols such as lips and high heels evoke sensuality and femininity, elements strongly associated with the aesthetics of brands targeting a female audience.
Humorous or Ironic Graphics
The use of graphic elements related to sexuality (such as lips, lingerie, etc.) adds a playful or ironic tone to the design.
Modern Digital Advertising Design
The combination of bold text and simple graphic elements is common in digital branding aimed at modern audiences on platforms like Instagram and YouTube.
Combination of Kitsch and Camp Design
A blend of kitsch and camp aesthetics adds an element of fun and exaggeration, contributing to a bold and memorable visual identity.
Moodboard
