Hollywood Pets is a company dedicated to making national and international travel for our pets safer, easier, and hassle-free. At Hollywood Pets, they handle all the logistics, paperwork, and unexpected situations at the airport so that both their direct clients and their pets can enjoy a calm and stress-free experience.
Their team is not only made up of experts who know the rules and requirements of each airline and country but also people who care for and respect animals as if they were their own.
Hollywood Pets is a company dedicated to making national and international travel for our pets safer, easier, and hassle-free. At Hollywood Pets, they handle all the logistics, paperwork, and unexpected situations at the airport so that both their direct clients and their pets can enjoy a calm and stress-free experience.
Their team is not only made up of experts who know the rules and requirements of each airline and country but also people who care for and respect animals as if they were their own.
Problem Statement
The company’s current visual identity is outdated and inconsistent, failing to reflect its core values and strategic goals. This lack of coherence weakens brand positioning and hinders the development of a strong and trustworthy identity. Additionally, the company seeks to innovate by offering automated, technology-driven solutions, but currently lacks the digital tools to support this transformation.
Goal Statement
This project aims to redesign the brand and its entire visual identity by establishing consistent guidelines and a well-developed visual concept that accurately represents the essence of the company. The goal is to create a renewed image that positions the brand as innovative, approachable, and aligned with its strategic vision.
Ultimately, the company seeks a 360° transformation—both internally and in the way it is perceived externally—beginning with a refreshed visual identity
Type
Client work
Year
2025
Place
Bogotá, Colombia
Rol
Generalist designer
Tools
Photoshop, Illustrator, After Effects
Creative process
The communication tone of Hollywood Pets is friendly and approachable, conveying professionalism based on security, speed, and clarity in the information we provide. We aim to offer a personalized experience, highlighting our unique dedication in each case, treating every client exceptionally. We want our clients to feel special and valued, creating a comfortable and trustworthy environment. Our language is informal yet professional, inviting people to feel identified and secure, establishing bonds of empathy, closeness, and trust in the experience that Hollywood Pets has to offer.
THE VIBES
It’s not just about communicating the brand name.
It is about conveying its essence, objectives, and values — being able to connect with an audience that identifies with an organization that thinks and feels differently.
Let’s get down to business!
The most important thing for Hollywood Pets
At Hollywood Pets, the well-being of your pets and your peace of mind are what matter most.
Let’s go beyong the screens
